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sample #1

lead-generation letter for Johnson's Computer Consulting, Inc. of Augusta, Maine

Dear Small Business Owner,

I’m sure you’ll agree that having a productive, secure, and reliable computer system is key to the successful operation of your business. My experience with small business owners like you tells me you have special concerns. Like…

Maybe you don’t have an IT expert, which means someone else’s time is being used inefficiently to deal with computer problems. The news about the latest virus, identity thief, or other unseen enemy creates stress for everyone in your office. Money comes out of your pocket, and you may not be convinced that "preventive measures" are a justifiable expense.

My name is Peter Johnson, and I’m the owner of Johnson’s Computer Consulting, Inc., specializing in the computer needs of small businesses. Here’s what my 17 years of experience means for you:

  • Same-day or next-day response means you’ll get back to work fast.
  • Enjoy the security of working with the owner.
  • Freedom to run your business because your people can contact me directly.
  • If you need help when I’m not available—or need a solution I can’t provide—I have connections with other "techies" and can get you the help you need.
  • No waiting for something to go wrong—I can monitor your computer statistics to address issues proactively.
  • Freedom to travel with wireless solutions and remote support.
  • Much, much more. Just ask me anything about your computer

Now, if you’re like most people, you probably know someone—a friend, relative, neighbor—who’s a pretty reliable source of inexpensive (or free) computer support. But unless that person has the proper training and experience, he or she is probably missing something—and may even cause a new problem. (I won’t tell if you won’t!) Besides, your "free help" isn’t always available.

Think professional computer services are too expensive? Let me show you how keeping ahead of difficulties will cost you less—in money and downtime—than waiting for things to break before you take care of them.

One more thing. If it turns out I can’t fix your problem, I’m committed to working out the fairest solution. I love what I do, and I’m not satisfied until you’re a satisfied customer. It’s easy to get started. Just pick up the phone and call me at (207)623-3370, or shoot me an e-mail at Peter@JCCINC.net. I’ll visit your office, take a look at your setup, tell you what your business needs and what I can do for you.

Don’t wait another day to see which virus, hacker, spy, hard drive crash, barrage of time-wasting spam, or other problem is going to derail your business operations. Let my experience and skills keep your system running smoothly so you can focus on keeping your customers happy.

Please see the other side for testimonials from my satisfied clients!

Sincerely,

Peter Johnson

-page 2-

"I took my computer to JCCINC with what I thought was a single, easily fixable problem. In the process of solving that problem, Peter found a whole host of other issues that I never would have known about. Those problems turned out to be the simple ones! The original problem persisted, and we continued to work on it remotely after I returned home. Peter spent over an hour with me troubleshooting it, in the process demonstrating infinite patience in addition to technical skill—never talking down to me or using technical terms without explaining them. He truly speaks Geek and can translate to English!"

—Lisa J. Lehr, Just Right Copy, Manchester, Maine

"JCCINC understands how busy small business owners are and works with them to find simple, cost-effective solutions."

—B.B., Augusta, Maine

"As a Maine-based startup organization with out-of-area virtual offices, we require relatively sophisticated information systems with remote access and the flexibility to meet our rapid growth. Our internal IT sources are limited, and JCCINC has filled the gap. They have met our design, implementation, and support needs; guided us in our hardware and software choices; and created a platform and network that are easy to use and free of problems. We appreciate their prompt response to our calls for modifications, enhancements, and troubleshooting."

—G.F., Camden, Maine

"Peter provides us with an à la carte menu of services. What’s more, he distinguishes between what must be done, what should be done, and what is recommended but not essential at the moment. The knowledge he shares is worth its weight in gold."

—A.R., Augusta, Maine

"Before I found JCCINC, I received disappointing service from one of their competitors. I’m no computer expert, and I feel confident that when something goes wrong, I can call them, and they not only solve my problems, they explain things in terms I can understand! I’m most grateful to have them as part of our team as our business grows, so I can focus on what I was hired to do. Their reliable service and expertise set them apart from all the rest."

—J.M., Augusta, Maine

"Like all businesses today, we are dependent on our computer systems for virtually every phase of operation. Order entry, inventory control, all back room functions, tire balancing and sales information management are all dependent on computer systems that work. We cannot afford much down time! We must support four retail locations from Bangor to Portland, and we have no in-house IT person. JCCINC has provided the expert support we need, always responding quickly and efficiently with the solutions we need."

—J.T., Bangor, Maine

"Peter, you really came to my rescue early on a Saturday morning when I couldn’t use my laptop. My business requires a computer. Thanks to your expertise, I was up and running within a few hours. You’re a real pleasure to work with. You even called the next day to make sure it was still working! Peter, you’re the best!"

—T.C., Edgecomb, Maine

sample #2

lead-generation letter for a home

Close to nature…close to civilization

Enjoy sunset views over the golf course from this contemporary home in ideal Manchester, Maine location.

Want it all?

--Prime location, close to everything…

--Spacious home with new and upgraded details…

--Low maintenance inside and out…

Then this is the home for you.

Located in the desirable Fairway Woods neighborhood of Manchester, Maine,

this cedar-sided home offers…

--Almost 2700 square feet.

--1 1/4 acres of low-maintenance landscaping.

--Quiet dead-end road (almost no traffic).

--Excellent school district.

--Short walk to Manchester Woods with its variety of wildflowers and animal wildlife.

--A few steps to the golf course.

(Don't play golf? Then just watch the sunset over a vast green lawn you never have to take care of.)

--Short walk to Lake Cobbosseecontee.

--Only 0.8 miles to Route 202,

  • three miles to I-95 and Augusta business district,
  • 1/2 hour to Waterville and Lewiston-Auburn,
  • one hour to Portland,
  • one hour to the coast, and
  • you can walk to Dunkin' Donuts.

--Like to hike…bike…snowmobile…cross-country ski…snowshoe? It's all right here.

Now step inside…

and immediately you're impressed by the soaring, beamed ceilings…

the sweeping view of the golf course…the aroma of cedar.

Take a walk around and see what else this home has to offer!

  • 3 large bedrooms
  • 2 1/2 baths
  • Large living room and dining room with cathedral ceilings and French doors
  • Central woodstove
  • Sunroom with tiled floor
  • New laminate floors in living room, dining room, and bedrooms
  • New Silestone® countertop in kitchen--lots of storage too
  • New Onyx® countertop in master bathroom
  • New vinyl flooring in master bathroom and half bathroom
  • New paint in all 3 bedrooms and both full bathrooms
  • Newer tile flooring in kitchen and entryway
  • Private upstairs master suite with built-in vanity or home office
  • Huge master bathroom with cedar-paneled shower (breathe deeply when you take a shower!)
  • Cedar ceilings
  • Beams everywhere
  • Lots of windows
  • Oak window and door frames
  • Huge semi-finished basement with shop setup
  • Storage space above garage (potential bonus room)
  • Well water…city sewer (the best of both worlds)

[Click for pictures]

Now, let me tell you a secret. This home isn't officially listed for sale yet, so you can be among the first to find out when it is.

Contact Larry at [phone and e-mail] and ask him about the property at [address], Manchester, Maine. It'll probably appear on the MLS in early spring of 2008. Don't wait--pick up the phone and call Larry right now.

Disclaimer: this is not an official Real Estate Agency website. All descriptions are based upon the property owner's knowledge and are accurate within reason but are not guaranteed legally accurate. Please contact the real estate agent for further information.

sample #3

lead-generation letter for a hangover cure

The cheap and easy hangover preventative

the big supplement companies don't want you to know about…

No expensive preparations or hard-to find ingredients. No complicated recipe to slog through. No harmful substances to cause you trouble later.

Just a few common things you can get at your supermarket…in fact, you may already have them in your kitchen cupboard. Yet they can prevent last night's "fun" from becoming the morning-after from hell.

  • So safe…babies, pregnant women, and sick people can take it.
  • So effective…supplement companies are selling similar formulas.
  • So inexpensive…it'll cost you less than a dollar each time you use it.

Had enough ruined Saturdays?

If tossing back a few drinks is part of your weekend routine, you're undoubtedly familiar with the consequences. Headache, nausea, vomiting, diarrhea…just about everybody old enough to drink knows what it's like to have a hangover. And nobody thinks it's fun.

Here's what Wikipedia has to say about it:

[box]

"A hangover (veisalgia) describes the sum of unpleasant physiological effects following heavy consumption of drugs, particularly alcoholic beverages. The most commonly reported characteristics of a hangover include headache, nausea, sensitivity to light and noise, lethargy, dysphoria and thirst.

"Hypoglycemia, dehydration, acetaldehyde intoxication, and vitamin B12 deficiency are all theorized causes of hangover symptoms. Hangovers may last up to two or three days after alcohol was last consumed.

"An alcohol hangover is associated with a variety of symptoms that may include dehydration, fatigue, headache, nausea, vomiting, diarrhea, weakness, elevated body temperature, hypersalivation, difficulty concentrating, anxiety, irritability, sensitivity to light and noise, erratic motor functions, trouble sleeping, lack of depth perception and/or hair loss."

"It seemed like a good idea at the time," you say…

All this unpleasantness starts when your blood alcohol levels start to fall. Alcohol is a sedative, so your body reacts by releasing various neurochemicals to stimulate your brain—to help you get going again.

These neurochemicals cause a rapid pulse, nausea, tremors, and light and sound sensitivity. The worst symptoms occur when blood alcohol levels reach zero--likely to be about the time you're getting up the next day.

Each person metabolizes alcohol differently. So how fast it takes you get to that zero level depends on your liver. Genetics and gender play a role, but on average, a person's liver metabolizes about one ounce of pure alcohol per hour.

And when it's finished doing that… headache, nausea, vomiting, diarrhea, and all the rest.

Pretty bad, huh?

Hangovers…once a necessary evil, now a fuzzy memory.

What if you could just skip this step and get on with your weekend plans?

Good news--now you can. A cheap, safe, and effective hangover preventative is now within your reach. You probably have these items in your kitchen right now! If you don't, you can pick them up at the store on the way to wherever the party is happening.

All you need to prevent that ugly hangover is…

  • sugar
  • water
  • a banana
  • a multivitamin

Remember from the Wikipedia article?

Sugar for your hypoglycemia.

Water for your dehydration.

Banana for potassium, which is severely depleted by heavy drinking.

Multivitamin for your vitamin B12 deficiency. (Of course, you can take B12 or a B-complex vitamin. But you're more likely to have the multivitamin on hand.)

We call our formula Hangover Bypass.

All the good stuff--

but none of the harmful ingredients that other hangover "cures" contain.

Some anti-hangover preparations contain ingredients that are actually harmful to you if you've been drinking. Hangover Bypass does not contain any of those harmful substances. It contains:

No acetaminophen--which has been linked to liver toxicity.

No aspirin or ibuprofen--which can cause stomach irritation or bleeding.

No charcoal--which can deplete your nutrients.

Just sugar, water, a banana, and vitamins.

The first two ingredients on the list--sugar and water—you can find in sport drinks such as Gatorade®, and Pedialyte® for children. See how safe it is? Babies, children, pregnant women, and sick people can safely take these things.

You simply take them before you go to bed. Not the next morning--when the damage is already done--but before you go to bed.

Hangover Bypass has no side effects.

The great thing about Hangover Bypass--besides the fact that you can get it anywhere--is that it's not a drug. It's not even an herbal preparation. There are no side effects. Even if you don't have a hangover, the ingredients are all good for you. (Unless you're allergic to bananas, of course.)

No extra work required.

Sure, you could make one of those exotic morning-after smoothies you can find demonstrated online. But then you'd have to clean up the kitchen. (Who wants to do that when you wake up feeling crummy?)

Our remedy is…

  • Safe.
  • Cheap.
  • Effective.
  • Easy to find.
  • No cleanup (except throwing away the banana peel).
  • Even if it doesn't work--it's good for you anyway.

And here's the kicker:

So-called hangover remedies that sell for as much as $15 are made of the same ingredients! (And some have those harmful ones as well.)

But here's the real bonus…

We're not selling you anything. We're giving you Hangover Bypass for free.

There it is, right there: sugar, water, banana, and vitamins. What we're offering you is

…a way to remember the formula when you need it.

See our sales page for t-shirts, sleep shirts, beer mugs, coasters, and more…with our easy Hangover Bypass formula printed right on them.

Never miss another important event, work, church, or anything else that matters to you because of a hangover.

[signature]

P.S. Everyone is different, and Hangover Bypass may not work for you. Remember, though, these ingredients are good for you anyway, so--unless you have a sensitivity to one of the ingredients--you have nothing to lose and plenty to gain.

P.P.S. Always drink responsibly. Never drink and drive. If you're pregnant, please don't consume alcohol.

P.P.P.S. These Hangover Bypass products are intended for people of legal drinking age. By purchasing these products, you implicitly state that you are of legal drinking age in your state of residence or that you are purchasing a gift for someone who is.