Now you can cash in on the simple and powerful yet little-known
secrets of attracting and keeping the right customers.
Dear Business Owner,
You’ve found it: honest, hard-working copy that reaches your target audience with your sales message…and puts
more money in your pocket.
You may be an expert at what you do: creating a product, providing a service, educating the public. But you
can't be an expert on everything.
Nobody can be an expert on everything!
You don't want a rocket scientist performing your next surgery…or a brain surgeon trying to fly the space shuttle over your
house, do you?
Well, neither should you be trying to invent your own sales promotions. Sure, you could do what I did: spend five-plus
years and thousands of dollars learning how to write effective sales copy.
But while you're sidetracked with that, your competition is leaving you in the dust. Don't work so hard
trying to "do it all." Work smart, make money, then go home and spend your free time as you wish.
|“Since Just Right Copy wrote the text for my website, the quality of visits has increased dramatically. Before
Lisa’s work, 90% of visits were 30 seconds or less and were mostly confined to the front page. Now, 50% of visits last 3-5
minutes or more, with time spent on all of the website’s pages.”
|Paul Dessau, Paul Dessau Fine Art
Leave the sales promotions to a pro.
Unfortunately, some business owners think having a snazzy, splashy website is enough to excite their customers into a buying
frenzy. Not so--it’s words that drive traffic and persuade people to spend their money with you.
Take a sneak peek at the expertise I’ll apply to your project:
If you're not sure of…
- The three fundamental rules of selling;
- What your headline should do--and what it shouldn't;
- The single most important word in any sales message;
- 20 attention-getting words;
- 37 copywriting emotions (and how to use them);
- The best way to kill a sale;
- How to make your customers come back again and again…
Don't worry about it, because that's my job.
So, instead of risking your bottom line…
Lisa J. Lehr ~ Just Right Copy
professional freelance copywriting to the rescue!
As a professional freelance copywriter, I create powerful sales messages for you using Direct Response strategies that only an
elite few know. We know there's a "secret structure" to every effective sales message.
Effective sales copy will rocket your business above the competition.
You'll find me flexible, easy to talk to, and easy to work
|“Great job with the blogs. They’re working great. The articles are both educational and interesting, exactly what I
needed. Most of the blogs are on the first page of Yahoo or Bing; some are on the first page of Google already! Several other
blogs are moving up to the third and second pages of Google. Thanks!”
|Kris, Pro Shot® Corporation, Waunakee, WI
I enjoy variety, and I love the challenge of treating each client and each project as special and unique. I love hearing
clients say I've done for them something they've tried for years to do for themselves--without success.
Let me write that compelling copy for you--copy that'll increase your ROI (return on investment)--at a set price, within a
known time frame, and with measurable results.
|“Lisa is fabulous! I was in total confusion about my website. I knew my website wasn’t doing everything it needed to
do to make my business profitable. Lisa showed me how to attract the right kinds of clients, capture their interest, and keep
them coming back. Through Lisa’s understanding of the sales message, I have a wonderful, “hook-y” home page. I learned all
kinds of marketing secrets that I’m sure she will share with you. Now my business is taking off in exciting ways! Thanks,
|--Jolen Punches, Life Coach, Lighter Within
I immerse myself in the brilliance of the "greats" in copywriting: Claude Hopkins, John Caples, Bob Bly, Gary
Bencivenga, Gary Halbert, David Garfinkel, Clayton Makepeace. I've learned in a hands-on setting from Tina Lorenz and Harlan Kilstein. And I
apply their collective marketing expertise to your project.
Chances are, you'll discover your new "go-to" copywriter.
|"Your work looks perfect. It's so nice to see what you are trying to say, on paper. That's as good as it gets."
|Carl Washington, Alpharetta, GA, nationally known pet detective
You'll reap these benefits of working with me:
Professional quality writing.
I've published hundreds articles on subjects ranging from writing and education to healthcare and diet...from family and
religion to politics and science...from pet care to self-help…but most of all on marketing. As a professional marketing writer, I understand
the power of the well-written word to drive traffic, establish credibility, and make my clients money.
Broad experience base that jump-starts the project.
From working in a variety of fields, including pharmaceuticals and teaching…through volunteering for many worthy causes, from
art and literacy, to disabled kids and animal rescue, to historical preservation…from earning a degree in biology and majority credit toward
an AA in graphic art and a certificate in Bible…to studying foreign language and earning certification for teaching both Basic Literacy and
English as a Second Language…I've learned to approach new territory as a welcome challenge.
Respect for what marketing really is.
Marketing, done right, benefits everyone because it helps people discover things that improve their lives. Your
customers need what you offer--but they're going to find it only when you have effective sales copy. No
matter how good your product or service is, no matter how much you believe in it, no matter how hard you work, you're not going to sell
it if your sales message is weak and ineffective.
|"Good idea! I haven't seen this in over 200 other projects."
|Will Newman, copywriter
Here's how we get started:
First, I determine the objective of your marketing piece--sales, lead generation,
Second, I pinpoint exactly who your customers are, what their needs are, why they chose you—and how to keep
them coming to you instead of your competition.
Third, I gather from you all existing material on your product or
service. New product or service? No problem; I can work around that. (I'll tell you how.)
Fourth, I ask you any questions I may still have about your product or service and
Fifth, we establish our deadline.
Finally, I dig in and get to work crafting your sales package!
|"I predict quick success for you and your lucky clients."
|Chris Marlow, sales catalyst and copywriter's coach
Last but not least...
Let me encourage you to enter your name and e-mail address to receive my fr~ee marketing guide, "Taking Control of Your
Business Success," plus my e-mail series on expert marketing strategies. I promise I won't pester you, and I promise I won't give
your contact information away to anyone else.
I look forward to helping you sell your product or service.
Of course, I love to promote some products and services more than others. My passions fall into the "quality of life"
- healthcare (both traditional and alternative)
- specialty foods
- faith-based and conservative and
- personal development and motivational products, services, and information
Don't see your niche here? I've created marketing pieces for such outside-my-comfort-zone niches as computer consulting,
professional cleaning services, and real estate, so I can dig in and get to work on yours.
Now, I should tell you...
I'll never quote a project without asking a series of important questions first. If you're shopping for the lowest
bidder...please keep looking, because it's not me. (You wouldn't risk something as important as your business success on bargain hunting...would
|"If you pay peanuts you get monkeys, so most copy is not very good. A shame, as it is perhaps the cheapest
ingredient in success."
I don't do "rush" jobs; it's my belief that rushing isn't the best way to produce quality copy. But if you really need that
rush-job copywriter, there are plenty out there. (Be prepared to pay a premium.)
|"Drayton Bird knows more about direct marketing than anyone else in the world."
Advertising Legend David Ogilvy
Oh, and another caveat: if you're a spammer...if your product or service is illegal, immoral, or unethical...if you're more
interested in saving money than in making money...please don't call me.
But if you're looking for a professional copywriter who can put your sales message in your voice and reach
your audience with it, by all means do.
Why wait another day to see what professional copywriting
can do for your sales?
|"Her writing is persuasive, engaging and direct ...key components to persuading people to take action."
|Katie Yeakle, Executive Director, American Writers & Artists Institute
Check out my samples. Besides sales
copy, you'll see a large variety of collateral materials I can create for you.
Fill out the inquiry form below to help me get a feel for who you are and
what you need. Then we'll schedule your free 1/2-hour consultation. If we agree it's a good fit,
we'll go from there. If not--we'll part as friends, and you'll have some valuable marketing advice to keep.
Lisa J. Lehr
Stop spinning your wheels...start moving
Just Right Copy.
|"Lisa is one of the few people I know who actually do what they say they're going to do."
|This is the kind of thing that people tend to say about me--and I'm confident you will too.
If you're not completely happy with what I've written for you, you'll have 30 days to request two revisions at no extra
P.S. Remember, my services don't cost you money--they make you money.
P.P.S. Please read about me. I'm a real
person, and I hope you'll let me know if you have any questions.
P.P.P.S. Have you signed up yet? Go ahead and do it now while you're thinking about it. You'll receive lots of valuable
information that could make the difference between a stellar year and a so-so one.
Just Right Copy, LLC
I value your privacy and will not rent, sell, share, or otherwise reveal your e-mail address to anyone
else. That's a firm promise and a commitment.